THE BUSINESS OF BAKING
​BUSINESS DEVELOPMENT
Proven Strategies for Establishing and Growing a Fulfilling & Profitable Cake businesses
CLASS DURATION: 3 to 5 Hours of instruction.
INVESTMENT: ​ One-on-one Instruction: $75.00 per hour each student. FORMAT: Online
​SMALL GROUP INSTRUCTION: $55.00 per hour each student. (Minimum 2 students - Maximum 6)
INCLUDES: Workshop Handout with recipes of all cakes and buttercream made in class.
​List of preferred ingredients and materials, online shops and resources
Membership to Sugar Realm's Mentorship Program

BUSINESS FUNDAMENTALS
Understanding & Complying with Legal Requirements in the USA

UNDERSTANDING & COMPLYING WITH LEGAL REQUIREMENTS
​(3 Hours)

LECTURE
* Registering your company is easier than you think!
* Limited Liability Companies: Sole proprietors vs. Partnerships
* Understanding Cottage Food and Limited Food Production Laws (Department of Agriculture)
* Creating a business plan for the purpose of obtaining a Food License
* Meeting License requirements: Organizing your work area. Compliying with your city's requirements: Obtaining a Non-traffic home occupation permit and/or Mercantile License
* Labeling requirements and Allergen disclosures.
* When to purchase business insurance
​* Legal documents to protect your business: Order contract, Tasting waiver, Retainer fee agreement, Proof of delivery.

MARKETING FUNDAMENTALS
​​Strategies and resources for positioning your Brand

UNDERSTANDING YOUR PRODUCT
(4 Hours)

SHOWCASING YOUR WORK
(3 Hours)
* Understanding what the market needs vs. what you want to offer.
* Determining your Business Model
* Market study: Analysis of other cake vendors in your area
* Evaluating a menu of product offerings
* Pricing: How to price your product and services. General overview & guidelines
* How to reach your target customers
* Growing your vendor network
* Making the most of vendor collaborations
​* Getting your work published
LECTURE
* All about "Mock up Cakes"
* The importance of documenting your work.
* Photography guidelines. Tricks for achieving professional results with simple techniques
* Photographing your delicious cakes: Food styling for cake entrepreneurs.
* Cake Tastings 101: How to plan your tastings
* Building your website, general overview: DIY vs. Outsourcing
​ 
​DEMO
* Techniques for building Mock up cakes
* Photography routine. Easy techniques to shoot like a pro!

BECOMING A CAKE DESIGNER: THE ART OF BUILDING  YOUR SKETCH BOOKS AND PORTFOLIOS
(3 Hours)
* Building your sketch books. Techniques to communicate the value of your work.
* Building and organizing your portfolios. Showcasing your expertise and Positioning your business as top of the line.
​
​DEMO
* Sketching session
* Portfolio construction and organization, overview